Be aware of your communicational amplifiers - short

The Haul from the current business

Angry customers

Need for improvements

Bad product performance

Love for the product

We know what we got

The urgency

Feeling needed

Dedication to help the customer

This is our identity

A well known example is the infrastructure in the modern society...Many roads, rails.. customer communication....Soft know...

The Roar from management

No time for dialogue and anchored views

Fear of loosing jobs

Slandering

Power Point presentations

Feel of dependency

Declining sales

Driving change

The Scream from technical and organisational debt

The concequences of all short paths come together, you do not want to be there

Major incidents

Takes long time to fix

Employees are leaving

The Whisper from the future

No facts just guesses

A great deal of doubt

Hard to imagine

I will not be here anyhow that day

No cash flow