Groundbreaking books

These authors know what they are talking about and have a long lasting solid ground in their thinking. Most of them have written several books, also worth reading but not mentioned here.

Must read!

Title	Author
Start with why	Simon Sinek
Good to great	Jim Collins
Switch	Chip & Dan Heath
Reinventing Organizations	Fredric Laloux
Purple Cow	Seth Godin
Crossing the Chasm	Geoffrey A Moore
Toyota Kata	Mike Rother
The Innovator's Solution	Clayton Christensen