Assumption
What is the main thought about customer need <monetizable pain or gain> and our solution to help the customer to do their job <value proposition> ?
Hypothesis
How can we validate our assumption quickly and reliable? <measurable result>
MVP
Define the smallest possible interaction with the customer. <experiment>
Template
We believe that <this capability>
Will result in <this outcome>
We will know we have succeeded when <we see a measurable signal>