Title: AAARRR  
Owner: Mats Janemalm
Creator: Mats Janemalm 2020-08-17
Last Changed by: Mats Janemalm 2020-08-17
Tiny Link: (useful for email) https://mpeira.atlassian.net/wiki/x/BYAfcg
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Hierarchy
Children (6)
    Page: Awareness - how many people do you reach?
    Page: Acquisition - how many people visit your product site or get your offering?
    Page: Activation - how many people take the first step (signup, post comment, etc)?
    Page: Revenue - how many people start paying and how much do they pay?
    Page: Retention - how many people come back for a second/third/tenth time?
    Page: Referal - how many people refer friends to your business?
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