The Haul from the current business
Angry customers
Need for improvements
Bad product performance
Love for the product
We know what we got
The urgency
Feeling needed
Dedication to help the customer
This is our identity
A well known example is the infrastructure in the modern society...Many roads, rails.. customer communication....Soft know...
The Roar from management
No time for dialogue and anchored views
Fear of loosing jobs
Slandering
Power Point presentations
Feel of dependency
Declining sales
Driving change
The Scream from technical and organisational debt
The concequences of all short paths come together, you do not want to be there
Major incidents
Takes long time to fix
Employees are leaving
The Whisper from the future
No facts just guesses
A great deal of doubt
Hard to imagine
I will not be here anyhow that day
No cash flow