Synopsis
General about the common behavior...not doing difficult hard things...staying main streemstream
The story of Regeneron from the Innovators method...facts and figures... humaniced mice...courage
Outstanding story but not unique...dicipline in doing hard things often pays back... look at the big steps in your own carrier
Also a great example of investing in ways of working to be able to navigate in a sea of uncertainty
Are you doing difficult hard things or do you turn down compelling ideas because it is too challenging?
Ones decided, doing hard things is much more fun than main stream...Minimise risk by step wise implementation....? You ear and learn.
Messages
Inspiration and courage to challenge yourself and your organisation
Main stream is not good enough
You can do it