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Who knows what will happen in the future? Maybe the investments for future horizons will be total waste.      


Yes, I do agree on diversity of people and tradition. Some people are more keen on changing for the future, others like to improve the current business. But to address this fact by organising people in different boxes could be the wrong path. Instead leadership needs to be divided in what, how and process. I have seen many managers sitting on several chairs... 

When I hear managers speaking this language I do understand why an organisations have a hard time being innovative.


ignite your coworkers passion and energy  

People bypassed not believed in


Tech driven instead of driven by values and customer need

For a small business without unlimited resources it is more clear how to do it.



At the top of an organisation, owner or C-level manager or similar, the long term responsibility is more apparent.


The role of suppliers raises even more questions. Are we ready to climb the value pyramid and outsource low end parts to suppliers?



Ad-libs are short sentences that require you to fill in the blanks, such as: "Our (blank) helps (blank) who want to (blank) by providing (blank) and (blank)"

"Our programmable sprinkler system helps gardeners who want to grow an amazing and healthy and vegetable or flower garden at home by providing a modern and time-saving system that can help them grow the garden of their dreams and is easy and stress-free to use"



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