Awareness metrics include:
Website visits: how many people are visiting your website on a daily, weekly, and monthly basis.
Click-through rate (CTR): the percentage of people who click on a hyperlink vs. the number of people who see that hyperlink.
Impressions: the number of people who could have seen your content. Impressions indicate potential reach.
Social impressions: the number of people who had your social post appears in their feed; sometimes called “reach.”
User-behavior metrics
Time on page: the average amount of time site visitors spend on specific webpages.
Bounce rate: the number of site visitors who immediately leave your site.
Pages per session: the average number of pages viewed by visitors before they leave your site.
Percentage of new vs. returning visitors: the ratio of how many of your site visitors who are new vs. how many are returning.
You can find these metrics through search engines, Google Analytics, your CMS, individual social platforms, and SEO tools like SEMrush.