Fictive Product Development

The essence of any business development is to use a vivid communication. Not communication as a monologue sent out to receivers, with the hope that they will just understand everything. But communication as the core development tool, engaging people from different disciplines in creative action.

In order to support a great communication, templates of different formats are an important aid. However these formats are often interpreted very differently, as all documents, depending on the viewer's eye. The view could either be from an active participation in the creation process or from a passive receiver of information afterwards.

In the following fictive cases I have been the sole active creator. All insights I got in the process of creating these samples are still bouncing around in my brain. The insights are hard to grasp, hard to communicate and hard to realize. This is the essence; to be able to share the intangible and tacit understanding of ideas.

Try looking at these templates just as tools for your own creative process and not some fun or way out product ideas:

/Mats