The source of this information comes from blueoceanstrategy.com

Path	Head-to-Head Competition	Blue Ocean Creation
Industry	Focuses on rivals within its industry	Looks across alternative industries
Strategic Group	Focuses on competitive position within strategic group	Looks across strategic groups within industry
Buyer Group	Focuses on better serving the buyer group	Redefines the industry buyer group
Scope of Product or Service Offering	Focuses on maximizing the value of product and service offerings within the bounds of its industry	Looks across to complementary product and service offerings
Functional-emotional orientation	Focuses on improving the price performance within the functional-emotional orientation of its industry	Rethinks the functional-emotional orientation of its industry
Time	Focuses on adapting to external trends as they occur	Participates in shaping external trends over time

Which factors should be raised well above the industries standards?

Which factors that the industry has long competed on and has been taken for granted should be eliminated ?

Which factors should be created that the industry has never offered?

Which factors should be reduced well below the industry’s standard?

List a couple of factors, applicable in your business, for each action (Raise, Eliminate, Create, Reduce)!

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