Business Driven Development AB, Horizon 3

Acquisition - how many people visit your product site or get your offering?

Owned by Mats Janemalm
Last updated: 2020-08-17
1 min read

Acquisition metrics include:

  • Visit-to-lead conversion rate: the percentage of your site visitors who become leads.

  • Contacts generated: how many contacts you’ve created over a given time period.

  • Leads generated: how many leads you’ve created over a given time period.

  • Social engagement rates

    • Shares: how many shares you receive on a single post or across a platform.

    • Likes: how many “likes” or “favorites” you receive on a single post or across a platform.

    • Comments: how many comments you receive on a single post or across a platform.

  • Email click-through rate: the percentage of people who opened an email that clicked on a hyperlink within it.

  • Cost of Acquisition (CAC): the cost of acquiring a single customer.

  • Average deal cycle: how long it takes on average for a prospect to progress from their first interaction with you to close the deal.

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