Referal - how many people refer friends to your business?

Referral metrics include:

• NPS score: how willing your customers are to recommend your product or service to others.

• Social shares: how often your customers are sharing your content with their networks on social media.

• Review rates: how many reviews you receive in a given time period.

• Referred business: the amount of business that comes from referrals, usually through word of mouth.

• Customer satisfaction: do your customers feel like your product or service is fulfilling the purpose they purchased it for? If they are satisfied, they’re more likely to recommend your product or service to others.