Business Driven Development AB, Horizon 3
Revenue - how many people start paying and how much do they pay?
Revenue metrics include:
Average deal size: the average dollar value of your closed deals.
Monthly recurring revenue (MRR): how much revenue you can expect to earn on a monthly basis from both new and existing businesses.
Annual Recurring Revenue (ARR): how much revenue you can expect to earn on a yearly basis from both new and existing businesses.
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