Business Driven Development AB, Horizon 3

Revenue - how many people start paying and how much do they pay?

Revenue metrics include:

  • Average deal size: the average dollar value of your closed deals.

  • Monthly recurring revenue (MRR): how much revenue you can expect to earn on a monthly basis from both new and existing businesses.

  • Annual Recurring Revenue (ARR): how much revenue you can expect to earn on a yearly basis from both new and existing businesses.

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