Key messages
Many great ideas are not realized "just" because the execution seem difficult or is not the way "we usually do it".
Inspiration from one or more game changing examples where a company made something different and successful.
Work with your goals and do what's needed to achieve them. Do not dream it do it!
Risks can be heavily reduced by a step-by-step and value driven approach.
Synopsis
General about the common behavior...not doing hard things...staying main stream
The story of Regeneron from the Innovators method...facts and figures... humaniced mice...courage
Outstanding story but not unique...dicipline in doing hard things often pays back... look at the big steps in your own carrier
Also a great example of investing in ways of working to be able to navigate in a sea of uncertainty
Are you doing hard things or do you turn down compelling ideas because it is too challenging?
Ones decided, doing hard things is much more fun than main stream...Minimise risk by step wise implementation...You earn and learn.
Messages
Inspiration and courage to challenge yourself and your organisation
Main stream is not good enough
You can do it
Picture
This is how to do it
Vision, Goals, Objectives
Establish a common understanding
Start to deliver early
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