Actionable Product Management - details

Topics Covered

• The role of Product Management or Solution Management in the Lean Enterprise

• Continuously Exploring Markets and Customer need

• Strategy with Market Segmentation and Market Creation

• Defining Product Strategy and Vision

• Creating Roadmaps to Build Solutions

• Delivering Value

• Managing Value Stream Economics

• Intentional Innovation practices in the Value Stream

Prerequisites

In order to benefit from the training, there must be a group of people who have business responsibility for one or several solutions. This responsibility means that you together can fully own the priority of what a Product Development organization will deliver on its own. The ownership includes all aspects of the business result, such as cost, revenue, and compliance. The organization may consist of 10 to 1000 individuals in any business.

Your mission should be defined and connected to the architecture of both products and organizational design. Value Streams and Modularization are critical elements to understanding how the mission will be accomplished.  

A description of Product Management and Solution Management may be found in this link at Scaled Agile Framework, where vital concepts such as Value Stream, Solution, and Responsibilities are explained. Everyone participating in this course should have attended at least one SAFe course, and you must be prepared to operate according to the description in SAFe.

For your organization as a whole, there should exist a well-communicated vision followed by a corporate strategy, including measurable objectives. You need to have an agreed view of the market and where you want to position yourself as a company. All exercises of the training will be based on your business targets, and there is no point in starting the training before they are clear.

The facilities for the training should include a large room equipped with a projector, whiteboard, wall space, flipchart tripods, and flexible tables. The general guideline is at least 3 square meters per person.

Outline of the training concept

1. You will start by filling out a questionnaire that will give the first guideline of areas that are most vital to address.

2. A general agreement on a partnership around the specific value delivery. You should have an idea about your key metrics, the target state of your Lean-Agile transformation, and who has the authority of the results.

3. A preparation day to assess and adjust the prerequisites: joint definition of prerequisites and who will participate in enabling a successful outcome. This day is a strategic dialogue to define the target outcomes.

4. The order and assignment to perform the training: mutual agreement of the partnership and a training plan.

5. A Four-day course and workshop to expand your knowledge and create your way forward. A dedicated person must be assigned to manage and save the resulting material.

6. Follow up and evaluation: certification studies and practical work leading to valuable results.

Scope

This training is dedicated to Agile Product Management. It is not an in-depth organization building oriented course, where you learn about setting up Agile Teams, lead the Agile transformation, and many other skills.

Instead, the scope is related to the customer perspective and how to be able to stand out in an uncertain and maybe shrinking market. Your ability to experiment and continuously update the solution, product, or service, is the critical target.