Activation metrics include:
Lead-to-sign-up conversion rate: how many leads are signing up to use your product.
The number of sign-ups: how many people are signing up to use your product in a given time period.
Time from sign-up to active usage: how much time passes on average between a person signing up to use your product to meet your definition of an active user.
Visit-to-lead conversion rate: the percentage of your site visitors who become leads.
Contacts generated: how many contacts you’ve created over a given time period.
Leads generated: how many leads you’ve created over a given time period.
Social engagement rates
Shares: how many shares you receive on a single post or across a platform.
Likes: how many “likes” or “favorites” you receive on a single post or across a platform.
Comments: how many comments you receive on a single post or across a platform.
Email click-through rate: the percentage of people who opened an email that clicked on a hyperlink within it.
Cost of Acquisition (CAC): the cost of acquiring a single customer.
Average deal cycle: how long it takes on average for a prospect to progress from their first interaction with you to close the deal.