<Market segments will change> <dobs to be done>
Eventually, we will come out of these crises. It is going to hurt and some will grief their close ones. But in some way, we will come out. Our world will be different. we do not know to what extent, but it will be different.
Some say it will be over after the summer, others think it will take longer and that a worldwide recession will hit us. Whatever happens to our economies, lifestyles or needs the uncertainty is high. We simply do not know what the world will look like and what will make the growth wheels spin again.
While many of us are occupied in the current situation, trying to live out lives and also save lives, some of us need to start planning for the future. Company leaders cannot wait to point out the way forward. Just forget to do well-defined plans and product designs. When dealing with this massive uncertainty, building up new knowledge, and adjust is going to be your way forward.
We will need much more of, what many companies already are doing. Experimentation and measuring of business results. Don't worry, plenty of companies have been doing it for a while and many tools and techniques are available.
I'm sure leaders, all over the world, are struggling with their portfolios. What could possibly attract customers? Which new market behaviors will we see? How long will the downturn last? What margins are feasible? What will make my company survive?
The time is over when the best way to organize was in functional silos with local responsibility and performance metrics. Whether you are promoting silos or not, your business is operating in valve streams. That is all strategic steps needed from start until some kind of client or user value appears.
It is your choice if you want to build your organization around these value streams or stay in the functional responsibility paradigm. But, take the time to think about your choice now and prepare for the worst.
I and many other consultants have been nagging about a better way of working for some time. We have been speaking about "product ownership. So far little has happened. Most organizations are still preparing large projects with predefined solutions years ahead of delivery.
Time is over it will not work!
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