All organisations interested in long term survival have the same core challenge - how to successfully manage the realities of today while at the same time making room for tomorrow. Failing with one of these choices will make most businesses vanish sooner or later.
The global wheels of business are spinning faster and faster and companies are dying quicker than ever before. This is the unanimous picture given in many articles from Harvard Business Review, Forbes, Boston Consulting Group and many other trustworthy sources.
You are likely aware of these challenges and difficulties and you also know how to provide value to your customers. Still, it is not easy to create sustainable business over time and there is not much hands-on practical information on how to future proof your business. The aim with Future Business Institute is to provide just that information.
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To dig a little deeper we use the three time Horizons defined in the publication "The Alchemy of Growth" written by Mehrdad Baghai et al. In their formulation, Horizon 1 corresponds to managing the current business with all its short-term concerns, Horizon 2 to develop the next generation of opportunities, and Horizon 3 to look ahead for new businesses that will sustain the firm far into the future.
excerpt-Include Page What is your focus - image What is your focus
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We do not suggest you should investigate and choose a specific Horizon to work on. Many organisations not even investigate, for example they just define a percentage of their work effort for innovation or form a special organisation for innovation or maintenance. The demands of the market is simple changing too fast for you to be able to select a Horizon and adjust your organisation accordingly.
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