There once was a bank called Future Bank. Their size was pretty much normal and they had been around for a long time. From start it had been a Savings Bank for ordinary people, a strong tradition still serving as the base for the earnings. However as globalisation, regulations and high tech put an increasing pressure on almost all banks, Future Bank felt a declining market.
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The CEO of Future Bank was a farsighted man who, together with the Management Team, had thoughts about renewing the bank’s business to better address the competition. “Sustainability is the area where I want us to stand out” the CEO argued and as always he added “and let us not forget we have customer out there!”
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