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Many great ideas are not realized "just" because the execution seem difficult or is not the way "we usually do it".

Inspiration from one or more game changing examples where a company made something different and successful.

Work with your goals and do what's needed to achieve them. Do not dream it do it!

Risks can be heavily reduced by a step-by-step and value driven approach.

Synopsis

General about the common behavior...not doing hard things...staying main stream

...

Main stream is not good enough

You can do it

Picture

This is how to do it

Vision, Goals, Objectives

Establish a common understanding

Start to deliver early