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How can we successfully manage the realities of today while making room for tomorrow?

Failing with one of these choices will make most businesses vanish sooner or later.

The wheels are spinning faster and faster. Companies are dying quicker than ever, and less than X% of the companies on the fortune 500 list are older than Y years. 

You are aware of these challenges and difficulties. You know how to provide value to your customers. Still, it is not easy to create sustainable business over time and there is not much hands-on practical information on how to future proof your business. We aim to provide just that information.

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Why is future proofing so important right now?

Alright, so future proofing, innovation or entrepreneurship are words that keep popping up in your organisation and your head. And with the board of directors, perhaps. But why, and why now? What is happening in the world that is making these areas more important than just ten years ago? 

To dig a little deeper we use the three time Horizons defined in the publication "The Alchemy of Growth" written by Mehrdad Baghai et al. In their formulation, Horizon 1 corresponds to managing the current business with all its short-term concerns, Horizon 2 to develop the next generation of opportunities, and Horizon 3 to look ahead for new businesses that will sustain the firm far into the future.

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We do not suggest you should investigate and choose a specific Horizon to work on. Many organisations not even investigate, for example they just define a percentage of their work effort for innovation or form a special organisation for innovation or maintenance. The demands of the market is simple changing too fast for you to be able to select a Horizon and adjust your organisation accordingly.

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