| Hypothesis Statement |
|---|
| For | people planning for retirement or have retired |
| whowant | to get the most of their savings with little effortthinks it is extremely difficult to understand and manage their alternatives |
| the | Flexible Pension Savings |
| is an | trustworthy solution |
| that | is easy to use. |
| Unlike | other alternatives for pension saving |
| our solution | use the language of ordinary people. |
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|---|
Business outcome hypothesis | Increase revenue with 20% on pension savings coming two years by: - Popular telephone support in local language making users become positive influencers
- Stable look and feel making users focus on doing business instead of complaining
- Time saving functionality like tax calculation will make customers love this service
- Supported by customers local bank office will be our overall competitive advantage
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| In scope | - Web site including the supporting organization.
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| Out of scope | - Back end systems and change of it's interface
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| Leading Indicators | - 10% of the users write thank-you-letters without complaints
- 3% increase of managed capital for users for customers over 60 in the first month
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| NFRs | - Large text font
- Few items on each web page and legible language
- Running IE, Chrome and Firefox including older versions.
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