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Then what is the alternative for executives who feel frustrated over the ability to stay in shape for the future and want to have at least the same development pace as competitors? I argue that the "Startup then Core" pattern is far too risky. It has worked for some and will work again, but without plenty of luck and an overloaded wallet, there are more reliable and deliberate paths. The organisational pattern I promote I like to call "Developmet Development and Operations". It is somewhat similar to the "DevOps" expression, but that is more about technical IT and it has not the business focus I want to have. This pattern is all about integrating new businesses with the current business from the start and let the two evolve together step by step. It is a pattern that is easier to sustain over time, and it is less risky.
When I write "easier to sustain over time" it does not mean "easy." It means; since the "Development and Operations " pattern is based on stable and evolutionary learning it will, in comparison, be more predictable and more controlled than for example sudden organisational changes. However, it requires hard work and courage from the leaders who want to grow a business for real. And I'm sure it pays off, just heard Jeff BezoBezos's net worth surpassed 100 billion dollars. He is a leader with a clear sustainable path in creating a company culture where everyone should be involved in the future.
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