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When I write "easier to sustain over time" it does not mean "easy." It means; since <thinking> <vs. The the "Core and Startup pattern" is> is based on stable and evolutionary learning it will in comparison be more predictable and more controlled <than thinking based on...>than for exemple sudden organisational changes. However, it requires hard work and courage from the leaders who want grow a business for real. And I'm sure it pays off, just heard Jeff Bezo's net worth surpassed 100 billion dollars. He is a leader with a clear sustainable path in creating a company culture where everyone should be involved in the future.
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