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In various presentations, papers and books on innovation or leadership I have come across an organisational pattern I like to call “Startup then Core”. It is a pattern based on the idea that a new dawning business needs a special kind of leadership and special people, skilled and prepared to innovate in an uncertain world. Those in favour of this pattern also suggests that a mature business with “Execution” as its main mission needs leadership and people aimed to dwell in a more repeatable and secure world.

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As top level manager or business owner you most probaby want to keep all your enties together when it comes to corporate identity, values, culture, tradition and such. 

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Everyone wants to work in a business that can handle both the current, the next and the future, or horizons as it called in the book The Alchemy of Growth. Not everyone is aware 

As a business owner or C-level manager I think you

You probably want the entire business to follow the same values, goals and take advantage of the corporate culture and tradition. If were to set a separate entity to handle your future, what would  people say?  

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Silos..picture of value chains and functional entities

ignite your coworkers passion and energy  

People bypassed not belived in

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The role of suppliers raises even more questions. Are we ready to climb the value pyramid and outsource low end parts to suppliers?

The target audience of this article is not thoose who have a unique and fantastic idea and want to create a new innovative company. The intension is to reach out to normal companies, large or small in any industry, who want to take care of their future business. I want describe how futurstic development can be incorporated as a part of the normal work and where all cooworkers are able to contribute.   

My plan is to write a small series of articles regarding the two alternative organisation patterns, "Startup then Core" or "Core and Startup". Next topic is innovation.  

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